As well as ASOS, one of my other fave online retailers is Missguided. If you don’t know, get to know. Especially guys, if you don’t know then I’m sure your girlfriends will. Anyway, if you don’t know then Missguided is an online website aimed at 16-30-year-old women by offering them the latest clothing trends and is basically the definition of fast fashion.
Recently, Missguided has been winning at e-commerce marketing and has redefined what it means for a brand to go viral. It’s developed a devoted following on their socials and has driven high engagement across its platforms with 5.2 million followers on Instagram and 463k followers on Twitter. Missguided’s e-commerce team takes care of their customers as they think about the overall customer experience and make sure it’s always top-notch. They’re always considering what the Missguided gals want. They’re constantly creating, building new ideas and working with the latest technology to satisfy the growing demands of their girls gal shoppers.
I’m writing on behalf of all girls obsessed with Missguided; things you’ll only understand if you’re addicted to the brand;
a. You can guarantee that at least someone from your gal group will be wearing something from Missguided on a night out, they just do the best variety of night out clothes. They even have a ‘jeans and a nice top’ category for those who aren’t a fan of wearing dresses, what a lifesaver!
b. If you need something for a wedding, a girls night out, a birthday party or a Christmas party, you know you can always find something to wear. Even if it’s something you’re only going to wear once. Just sell it on Depop after.
c. Your online shopping obsession is so bad, you can always tell when someone is wearing a dress from Missguided, it comes naturally almost like a sixth sense.
d. Your bank account suffers at the hands of Missguided pretty much every payday but buying those heels with pom-poms on is essential, right?
e. You own way more little black dresses and off the shoulder tops than you need. Even though you have probably only worn them once, you will always keep them at the back of your wardrobe because you MIGHT need them for future reference. I can definitely vouch for this one.
Anyone else fancy a shopping spree right now? Same
But what makes Missguided so popular and successful?
a. You can never miss the flash sales with the push notifications and alerts on their Twitter and Instagram feeds. I don’t think the social media manager realises how bad the flash sales are for our heart rate, I’m not complaining, keep going!
Not only does the e-commerce team look after Missguided’s shoppers, but their marketing team also does just the same job. They always aim to ensure that Missguided is at the top of your Google searches and are the ones that make us feel guilt-free when spending the last bit of money in our bank accounts with the voucher codes they give us.
b. Missguided needs to be praised more on their social media presence. With young women being their target audience, you can tell they have chosen their digital channels wisely. They definitely know how to build up their followers by posting engaging and interactive content, including memes and competitions.
c. They also understand the pain of living on a student budget. 25% off with StudentBeans and UNiDAYS as well as saving on sale items, won’t mind if I do! You can’t say they don’t treat us. Let’s be honest, Missguided’s uni discounts are the real reason we go to uni, so we can bag a deal and spend more money on porn star martinis.
d. Missguided app is more than just a platform for shopping, it’s interactive and engaging. The app includes a ‘swipe to hype’ function whereby you are able to swipe in a tinder like format. You probably already know how it works, we’ve all been there, desperate times call for desperate measures and all. But if you don’t know how it works then you swipe left if you don’t like an item and swipe right if you do which will then be added to your shopping cart.
e. Super cheap and affordable variety of products, stuff you’ll never find when you shop in-store. Even though it’s probably been really bad quality, you can hardly complain about it seeing as you paid only £3.99 or something ridiculous.
f. Using social media influencers and celebrity collaborations to reflect the audience demographic – it’s not often you see Sophia Ritchie and Nicole Scherzinger collaborating with an online fashion brand.
With such successful marketing techniques, who can blame us for being obsessed?
