{"id":31,"date":"2019-12-14T15:08:16","date_gmt":"2019-12-14T15:08:16","guid":{"rendered":"https:\/\/blogs2019.buprojects.uk\/rachaelbutler\/?page_id=31"},"modified":"2020-01-20T18:38:04","modified_gmt":"2020-01-20T18:38:04","slug":"tone-and-voice","status":"publish","type":"page","link":"https:\/\/blogs2019.buprojects.uk\/rachaelbutler\/tone-and-voice\/","title":{"rendered":"Tone and Voice"},"content":{"rendered":"<h1>TONE AND VOICE<\/h1>\n<h2>this blog will be an easy to read, beginners guide tailored to business owners who need help with the technical side of running social media.<\/h2>\n<p>This blog is aiming to be a relaxed yet, informative as I want it to be a stress-free place for people to get information as simply as possible. The people who this blog would benefit from this the most would be older generation who have been running businesses for years however are stuck about the social media aspect of the job.\u00a0My step-to-step guides will be laid\u00a0out clearly with photos included to ensure ease of reading.<\/p>\n<p>The direction I plan on sticking to through this blog is&#8230;<\/p>\n<ul>\n<li>Having a <em>relaxing, calming, entertaining<\/em> tone.<\/li>\n<li><em>Engaging<\/em> with my readers and hopefully connecting with comments, and using their suggestions and queries to improve.<\/li>\n<li><em>Educational, and Informative<\/em>, with step-by-step features and &#8216;How To&#8217; guides.<\/li>\n<\/ul>\n<p>I want this blog to be educational, yet entertaining as I know, whilst being at University, it can sometimes make work a lot harder when its boring to read. I plan to bring my own personality out through the tone of voice, as it fits with the branding &#8216;The R Word&#8217; &#8211; as the &#8216;R&#8217; stands for my first initial.<\/p>\n<figure id=\"attachment_113\" aria-describedby=\"caption-attachment-113\" style=\"width: 500px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-113 size-full\" src=\"https:\/\/blogs2019.buprojects.uk\/rachaelbutler\/wp-content\/uploads\/sites\/70\/2020\/01\/Screenshot-2020-01-20-at-18.19.29.png\" alt=\"Brand Kit\" width=\"500\" height=\"143\" srcset=\"https:\/\/blogs2019.buprojects.uk\/rachaelbutler\/wp-content\/uploads\/sites\/70\/2020\/01\/Screenshot-2020-01-20-at-18.19.29.png 500w, https:\/\/blogs2019.buprojects.uk\/rachaelbutler\/wp-content\/uploads\/sites\/70\/2020\/01\/Screenshot-2020-01-20-at-18.19.29-300x86.png 300w, https:\/\/blogs2019.buprojects.uk\/rachaelbutler\/wp-content\/uploads\/sites\/70\/2020\/01\/Screenshot-2020-01-20-at-18.19.29-10x3.png 10w, https:\/\/blogs2019.buprojects.uk\/rachaelbutler\/wp-content\/uploads\/sites\/70\/2020\/01\/Screenshot-2020-01-20-at-18.19.29-432x124.png 432w, https:\/\/blogs2019.buprojects.uk\/rachaelbutler\/wp-content\/uploads\/sites\/70\/2020\/01\/Screenshot-2020-01-20-at-18.19.29-396x113.png 396w\" sizes=\"(max-width: 600px) 91vw, (max-width: 900px) 600px, (max-width: 1060px) 50vw, (max-width: 1200px) 520px, (max-width: 1400px) 43vw, 600px\" \/><figcaption id=\"caption-attachment-113\" class=\"wp-caption-text\">Brand Kit<\/figcaption><\/figure>\n<p>The colour palette for my blog will be very neutral, as I think it makes it look more simplistic and clean, which is how I want the blog to be portrayed. I want the focus to be on the words, rather than flashy colours surrounding the text.<\/p>\n<ul>\n<li>R.<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>TONE AND VOICE this blog will be an easy to read, beginners guide tailored to business owners who need help with the technical side of running social media. This blog is aiming to be a relaxed yet, informative as I want it to be a stress-free place for people to get information as simply as [&hellip;]<\/p>\n","protected":false},"author":68,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"open","ping_status":"closed","template":"","meta":{"footnotes":""},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v18.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Tone and Voice - The R Word - bacomm<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blogs2019.buprojects.uk\/rachaelbutler\/tone-and-voice\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Tone and Voice - The R Word - bacomm\" \/>\n<meta property=\"og:description\" content=\"TONE AND VOICE this blog will be an easy to read, beginners guide tailored to business owners who need help with the technical side of running social media. This blog is aiming to be a relaxed yet, informative as I want it to be a stress-free place for people to get information as simply as [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/blogs2019.buprojects.uk\/rachaelbutler\/tone-and-voice\/\" \/>\n<meta property=\"og:site_name\" content=\"The R Word - bacomm\" \/>\n<meta property=\"article:modified_time\" content=\"2020-01-20T18:38:04+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/blogs2019.buprojects.uk\/rachaelbutler\/wp-content\/uploads\/sites\/70\/2020\/01\/Screenshot-2020-01-20-at-18.19.29.png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebSite\",\"@id\":\"https:\/\/blogs2019.buprojects.uk\/rachaelbutler\/#website\",\"url\":\"https:\/\/blogs2019.buprojects.uk\/rachaelbutler\/\",\"name\":\"The R Word - bacomm\",\"description\":\"Smart ways to use social media to boost your business like a pro!\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/blogs2019.buprojects.uk\/rachaelbutler\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-GB\"},{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/blogs2019.buprojects.uk\/rachaelbutler\/tone-and-voice\/#primaryimage\",\"inLanguage\":\"en-GB\",\"url\":\"https:\/\/blogs2019.buprojects.uk\/rachaelbutler\/wp-content\/uploads\/sites\/70\/2020\/01\/Screenshot-2020-01-20-at-18.19.29.png\",\"contentUrl\":\"https:\/\/blogs2019.buprojects.uk\/rachaelbutler\/wp-content\/uploads\/sites\/70\/2020\/01\/Screenshot-2020-01-20-at-18.19.29.png\",\"width\":500,\"height\":143,\"caption\":\"Brand Kit\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/blogs2019.buprojects.uk\/rachaelbutler\/tone-and-voice\/#webpage\",\"url\":\"https:\/\/blogs2019.buprojects.uk\/rachaelbutler\/tone-and-voice\/\",\"name\":\"Tone and Voice - The R Word - bacomm\",\"isPartOf\":{\"@id\":\"https:\/\/blogs2019.buprojects.uk\/rachaelbutler\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/blogs2019.buprojects.uk\/rachaelbutler\/tone-and-voice\/#primaryimage\"},\"datePublished\":\"2019-12-14T15:08:16+00:00\",\"dateModified\":\"2020-01-20T18:38:04+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/blogs2019.buprojects.uk\/rachaelbutler\/tone-and-voice\/#breadcrumb\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/blogs2019.buprojects.uk\/rachaelbutler\/tone-and-voice\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/blogs2019.buprojects.uk\/rachaelbutler\/tone-and-voice\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/blogs2019.buprojects.uk\/rachaelbutler\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Tone and Voice\"}]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Tone and Voice - The R Word - bacomm","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/blogs2019.buprojects.uk\/rachaelbutler\/tone-and-voice\/","og_locale":"en_GB","og_type":"article","og_title":"Tone and Voice - The R Word - bacomm","og_description":"TONE AND VOICE this blog will be an easy to read, beginners guide tailored to business owners who need help with the technical side of running social media. 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