{"id":75,"date":"2019-12-21T18:00:37","date_gmt":"2019-12-21T18:00:37","guid":{"rendered":"https:\/\/blogs2019.buprojects.uk\/rachaelbutler\/?p=75"},"modified":"2020-01-11T22:38:54","modified_gmt":"2020-01-11T22:38:54","slug":"learn-about-how-to-use-instagram-for-your-business","status":"publish","type":"post","link":"https:\/\/blogs2019.buprojects.uk\/rachaelbutler\/2019\/12\/21\/learn-about-how-to-use-instagram-for-your-business\/","title":{"rendered":"Learn about how to use Instagram for your Business!"},"content":{"rendered":"

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This blog post will focus on Instagram and the platform it allows you to have when looking at advertising your business and forming a connection with your customers.<\/h3>\n

Instagram have designed features which help Businesses boost posts and to gain a bigger audience. As Instagram has over 700 million active<\/a> users every month, it is an important platform for promotion and advertising, especially as it is free to use, it would be unwise not to use it.<\/p>\n

Firstly, I\u2019m going to do a step by step on how to turn your ordinary Instagram account into a Business account.<\/strong><\/p>\n

1 To start go onto your profile and click on the 3 lines at the top of your Instagram page.<\/p>\n

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Instagram<\/figcaption><\/figure>\n

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2 Secondly, go onto \u2018Settings\u2019.<\/p>\n

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Instagram<\/figcaption><\/figure>\n

3 Click on \u2018Account\u2019.<\/p>\n

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Instagram<\/figcaption><\/figure>\n

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4 The button at the bottom \u2018Switch to Professional Account\u2019<\/p>\n

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Instagram<\/figcaption><\/figure>\n

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This will allow you to proceed with changing your Instagram into a Business account.<\/p>\n

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Instagram<\/figcaption><\/figure>\n

After this step it will take you through and ask you about the type of Business account you want to create. It will ask if you want it Business\/Creator, select what type of industry you\u2019d want displayed on your profile. This will proceed to allow you to add contact information and connect your Facebook Page or create one too.<\/p>\n

The features that are the best to use on Instagram when you\u2019re in Business Account mode are as follows\u2026<\/p>\n

Instagram Stories <\/strong>\u00a0<\/strong><\/p>\n

Instagram stories are available with or without Business mode, however, are so powerful when trying to get interaction with your followers and are after a space to get feedback easily. The things posted on Instagram Stories last for 24 hours only, however, are displayed at the top of the feed page, meaning they\u2019re always in eyesight for users on the app. The different features of Instagram Stories allow you to get instant responses from those who view it, with polls, quizzes and question boxes being easily accessible on the stickers part of stories. Also, a positive of Instagram Stories is being able to show a more behind the scene type of aspect to your business, which a lot of people are fascinated in, and may form a stronger bond with your consumers. Although remember the boundaries, whilst showing some behind the scenes can be good, it doesn\u2019t mean put the same content you would on your private personal account, on your new Business account, just allow your followers have a small insight into your business.<\/p>\n

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ASOS Instagram Stories<\/figcaption><\/figure>\n

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Instagram Insights<\/strong><\/p>\n

Business mode on Instagram is tailored to allow you to see the different statistics that are attached to your profile. It usually shows a little tab at the top stating \u201c__ Profile visits this week\u201d which by clicking that will take you to the rest of the data, which is also accessible through settings too.<\/p>\n

Through this you will be able to view a variation of things:<\/p>\n