Introduction In this day and age social media plays a very big role in life. Individuals with the right following on either YouTube or Instagram have the ability to make a living off of it, being able to make money without actually working. Some of these influencers have a very dedicated audience where they openly …
Introduction The marketing mix is a set of actions or plans that a company will follow so that they can promote its brand or product in the market. The mix consists of 4 stages known as: Price, Product, Place and Promotion. Price refers to all the costs, involved with the creation of the product …
Introduction Chatbots play an important role in digital marketing. It is an AI-based technology which allows two-way communication between a company and user. It helps users by allowing instant real-time messaging, at all hours of the day. This is the basis of the idea however has been used in many alternative ways in marketing. For …
Introduction GDPR stands for General Data Protection Regulation. The legislation was coined in Europe to strengthen data protection online. In January 2012, the European committee decided that they needed to reform their data protection so that it is ‘fit for the digital age’. It took them around 4 years to reach an agreement on the …
Introduction E-Commerce stands for electronic commerce and it is all about how transactions take place through the internet. Whenever an individual or company buy or sell products/ services they are using e-commerce. E-commerce covers other activities too, such as, online auctions, internet banking, payment gateways, and online ticketing. The first transaction of its kind …