Introduction In this day and age social media plays a very big role in life. Individuals with the right following on either YouTube or Instagram have the ability to make a living off of it, being able to make money without actually working. Some of these influencers have a very dedicated audience where they openly …
Introduction Chatbots play an important role in digital marketing. It is an AI-based technology which allows two-way communication between a company and user. It helps users by allowing instant real-time messaging, at all hours of the day. This is the basis of the idea however has been used in many alternative ways in marketing. For …
Introduction E-Commerce stands for electronic commerce and it is all about how transactions take place through the internet. Whenever an individual or company buy or sell products/ services they are using e-commerce. E-commerce covers other activities too, such as, online auctions, internet banking, payment gateways, and online ticketing. The first transaction of its kind …